Brand Concept

“There are no boundaries in the world….”

That’s what Naoko Tsuruta believes.

Today, Naoko Tsuruta is introducing a new concept of the Kimono, a unique style and unforgettable look to the Fashionistas of the world!

Naoko Tsuruta mixes elegance with a sexy sense of style by using the highest quality Kimono materials to create luxurious, unique and remarkable dresses.

In the creative world, Japanese artisans are regarded as very serious and elaborate practitioners. They have a great passion to continually strive for more improvement. Kimono artisans are also renowned for being experienced veterans of their craft. Naoko Tsuruta hopes that the wearer can enjoy the exquisite design of her dresses and feel the quality that these skillful artisans created with all their heart and soul.

For non-Japanese people, the Kimono is deemed to be charming and elegant, but it may seem ‘unapproachable’. People may feel frustrated when putting on a Kimono because it can be a complicated procedure. Some also might even think that only Japanese women have the privilege of wearing a Kimono well.

To put an end to this conservative way of thinking, Naoko Tsuruta has taken the initiative to design a new style so all women can have the chance to approach the ‘unapproachable’ in contemporary, elegant and sleek dresses while still embodying the original spirit of the Kimono.